WHY WE'RE HERE

We believe the most powerful thing a woman can do is show up — for herself, for her people, for the life she wants.

Show Up Club was created to make that feel easier. With activewear designed for confidence and community experiences that bring women together, we’re building more than a brand. We’re building a movement.

Showing up isn’t just about feeling good in what you’re wearing. It’s so much more.

It’s about finding a place where you belong. It’s watching the magic happen when women come together and lift each other up. It’s messaging your friend to say you’ll try that new class so she doesn’t have to go alone. It’s showing your children what it looks like to show up for themselves.

Show Up Club is that space. It’s activewear you want to live in, and a community that has your back. The dream is simple: that when you wear it, or walk into one of our events, you feel like you belong.